British Airways / The Bahamas website
Concept | UX/UI | Mobile | Wireframes | Visual Design | Userbility testing | Art Direction
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To help the sales team, I had proactively worked on a concept for a travel website which included stunning video footage and full-screen photography as well as an interactive map. A brief for British Airways and The Bahamas had arrived in the studio and I felt my website would meet this brief perfectly so I then worked with our studio content team and developed the idea further. We decided on ‘It’s Better in The Bahamas’ - 15 amazing things to do in the islands as well as places to stay and how to get there (bringing in the BA brand).
The concept booked for £200k and over the next few months we hammered out a content plan and decided on the final 15 activities. I worked on wireframes and then met the (slightly nervous) clients to talk them through the website user flow and functionality on desktop and on mobile. Once they were happy, I worked on enhancing the visuals so they could grasp how the website would look when live.
I then researched thousands of video clips and images from The Bahamas so I was totally happy with visual flow of the site and that the overall UI felt coherent. Each of the 15 activities had a written article about that activity as well as 3 nearby British Airways hotels) so 60 pieces of content needed to be commissioned. For the map, we used Mapbox instead of Google maps because of the slicker transitions between islands. The final website was simply stunning on both mobile and desktop with the 5 videos we used including the load screen really taking it to the next level.
We had addressed user and business needs and with awful hurricanes to hit the Bahamas in September 2017, had provided some much needed exposure for their travel industry in the following months.
