BMW

At The Telegraph, we offered clients unusual print executions that really made an impact.  One of the best is the barn door which wraps around a magazine or newspaper. Once you have turned over the cover page then you have two pages which open out like a barn door and that gives you the 'big reveal' which always makes a lasting impression.

This one was for BMW for the ‘Inspiration comes in many places’ campaign. Exact placing of the cats eyes next to the cars headlights really connected and worked very well.