Cancer Research UK full campaign
Full brand campaign | concept | UI
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This was the largest multi-platform campaign I have ever worked on. A great deal of thought was needed to deliver a huge amount of CRUK content across a timeline in many varying mediums. The campaign would go in print on the front and back, pages 2-3 in the main paper, followed by a 4-page wrap around the Sunday edition, and dozens of smaller advertorials throughout the coming months.
For digital, CRUK would have a full HPTO, megabanners, it's own hub page with an interactive timeline tool that would highlight the importance of research and the role it plays in one day beating cancer. By scrolling up and down through the timeline, you can learn about scientific discoveries (cancer-related and non-related) and click on certain dates in history to learn more through pop-ups. The design concept itself was relatively simple but was hugely effective.
Taking the coloured circles/bubbles from the Cancer Research logo, I enlarged them and thread them across the page in varying sizes to add a lot of depth and movement. Adding detail in these larger pulled out bubbles could then be used to highlight specific dates in the timeline. This interactive timeline was tweaked to be used an an ipad app and also for mobile.
