The Sunday Times Driving website & rebrand
Research | UX/UI | Mobile | Wireframes | Interactive & Visual Design | Usability testing | Art Direction | Brand Design
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Since it’s launch 5 years ago, the Sunday Times Driving website’s main focus had always been to get site visitors to browse over 300K used and new cars with the hope of a sale. It also offered expert news and reviews from columnists including Jeremy Clarkson. Unfortunately, site visits figures and car sales for the website had been bad and what with a very poor user experience and tired look, then it was high time for a redesign.
New sponsors had been secured for the website relaunch in the shape of car giants, Kia and they wanted the site to take on a more lifestyle approach in it’s look and content. It would still offer the car-selling wing but that would now be of secondary importance. I was brought in as UX/UI Visual designer to lead the overhaul of the site and to design a website that adhered to best UX practices and fully addressed user and business needs within time and budget.
Working alongside UX consultant, Chakib Labidi and 3 developers for the project, I would focus on all site visual and interaction design as well as helping Chakib with user research (and later usability testing), designing mood boards, wireframes and prototypes. I would also work on a strategy for all the sponsored content and digital advertising for the site and even design a new brand identity for Driving. We had a tight deadline of 5 weeks and a whole host of directors, stakeholders, sponsors and editors to answer to but the final results were stunning.
Click here to visit the Driving website
