I was briefed to design an interactive to find out how much you procrastinate – and how to win back time. I knew which illustrator I could use to bring the whole thing to life - Martina Paukova - and her fun and colourful style was perfectly suited to subtle animations too.
I designed some desktop and mobile scamps as well as a mood board for reference, then we commissioned Martina to design 9 scenes to tie in with 8 questions and a conclusion page. When they arrived I sat down with an animator and we worked out which points we could bring to life with a bit of Adobe Edge. Once we'd nailed these we passed them onto our developer who put the whole project together and to date, the interactive has been shared socially over 1000 times from our site.