Awarding-winning, multi-platform 'The Power to Surprise' campaign for Kia

Website redesign | UX/UI | Mobile | Video | Interactive | Infographic | Social | Print | Art Direction

-

I was asked to art direct and be lead design on the mammoth 'The Power to Surprise' campaign for Kia - a campaign that would last a year and include many different mediums.

 

Over twelve months, working with project manager Lynseyy, our studio video guru, Matt and several studio content editors, we joined forces with a host of celebrity talent, production companies, developers, animators to produce a huge amount of engaging content which would go on to win us several awards.

 

I art-directed 15 different video and photography shoots (I even drove the Kia car in 2 of those videos - living the brand!) and all content would be hosted on the new Sunday Times Driving website which I had recently designed.

 

OTHERE CONTENT PRODUCED INCLUDED:
– ‘Driving with…’ videos with great talent including William Hardie, Sharon Davies, John Torode and Suzi Perry.

– ‘Design for the future’ video based at the Thames Barrier, London.

– An online interactive which showed how the new hybrid Kia car, the Niro worked which won us a European marketing award

– An infographic in print which did the same

– 3 social campaigns based around talent (Dina Asher-Smith, Pippa Vosper and Conor McDonnell) using their Instagram accounts to live post images of their amazing experiences out and about in the new Kia cars

– Magazine articles

 

Click here to visit all 'The Power to Surprise' campaign content online