LG

LG wanted to showcase their new Smart TV and an exclusive partnership with Sky's new internet streaming and catchup service, NOW TV. The service can be accessed using an app on the LG TV (the only one on the market to do so). Their were focusing mainly on showing Sky Movies and Skysports, so I decided to go with a standout image of a stadium where everyone inside was watch the gaming on a huge LG Smart TV rather than any action on the pitch. 

The clients were hugely impressed with the creative and it worked really well wrapped around the telegraph's Sport section as well as a HPTO (home page take over) for The Telegraph's website.