Silent Circle video hub and interactive quiz
UX/UI | Visual Design | mobile
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Over a 6 month period, editors, reporters, security experts and thought leaders from The Guardian and Silent Circle contributed articles and videos examining different aspects of privacy in the modern world. The Guardian created 5 videos to highlight these issues and our website needed an environment to host them as well as an interactive quiz so users could test how secure their business was.
I was briefed by The Guardian Labs Creative Director to design both content areas which needed to feel similar in the UI. I worked on the wireframes for the interface after several UX and content discussions. Interestingly, the videos needed to be subtitled in 5 different languages. The quiz would be simpler to design and build and would need to feel consistent with the look of the video hub page.
For the final UI design of the video hub, I went with a slightly menacing dark grey palette with one strong, bright dominant colour. The videos were released weekly and as the subject was about privacy, I used a pixelled effect on images for the yet unreleased videos. For the 'The power of privacy' top banner, I designed a search bar with the animated heading typing in. This was a simple GIF but very effective.
The clients were very happy with the with visual design and we received great feedback about the campaign.
