Zurich

Working with Zurich, I was asked to come up with a campaign to get people 'Living smarter' - making lifestyle changes that could help them meet their saving targets. These changes included days out, food, clothes, bills, household and other savings - a blueprint for a clever new way of living (and saving money whilst doing it). 

The blueprint design was the obvious approach and gets the message across instantly - we have all seen it down before but if the execution isn't done well then it can come across quite messy. Inside the DPS, we went for a soft pastel palette, clever use of stylish photograph. and I even came up with the headline too...Happy New You.

The client loved both the web and print designs and it tied well together across both platforms.