Latest Campaign - ST Rich List 2012

The Sunday Times Rich List is a definitive annual guide listing the 1,000 richest people in Britain and the 250 wealthiest in Ireland. To help highlight the 104 page magazine, our Agency ran a large campaign, which I worked on for a week before it's publication date.

 

The idea for this years campaign was to show a collection of rich people and scale up or down in size depending on their relative wealth to each other. An external agency did the first design execution for this which was JK Rowling towering over the actors of her Harry Potter films. We then followed this concept on with The Rolling Stones and then the four Millionaire presenters on Dragon's Den. The Sunday Times Sports Rich List kept the same theme for it's publication the following week.

 

I worked on many pieces of artwork for this campaign for both digital and print, including flash banners and screeners for the Times and Sunday Times websites as well as for several supermarkets, in-paper and external page adverts and banners, lift covers and huge 96 sheets displayed around London.